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Best practices for keyword search for SEO, a step-by-step guide for keyword research
- Two types of keywords
- How to do keyword research with free tools
- How to analyze our competitors
- What is the keyword search intent
- How to avoid the keyword cannibalization
- Conclusion
Let’s start from the basics: what is keyword research?
“Keyword research it’s the research of a word that matches the research of our target users”. For example, if I search for the best pastry shop in Italy on Google, I will have different results, each of these sites that will appear uses keywords that are related to my research.
Contents
Two types of keywords

How to do keyword research with free tools

Google Keywords Planner:
In order to use it, you must have a Google Ads account. In Google Ads, you have to click on “Tools and settings” and then on “Keyword Planner”.



Ahrefs:
Let’s search on Google “AhrefsFree Keyword Generator”. On the search bar, we will insert our keywords and then click on “Find keywords”.
Ubersuggest:
On the Ubersuggest site, we can write our keywords on the search bar and then click on “SEARCH” (Ubersuggest only gives you three searches a day for free).

Where to find keywords ideas
We can also use something that isn’t meant for keyword research but can be very helpful to find useful keyword ideas. For example Wikipedia but we can also use Reddit, Quora, forums, Fb groups.
How to analyze our competitors
We need to analyze the competitors to have more elements to decide whether or not it is convenient to use a certain keyword. So let’s choose 10 keywords that have had good results and that we want to use. Let’s search for these keywords on Google one at a time. Download Moz bar extension which is free and will allow us to see the authority of each competitor. If we find on the first page of search results competitors with low authority so less than 50, we have some chance of ranking.
What is the keyword search intent?
A fundamental thing to understand about keywords is the search intent or we can explain it with this question: people who are searching for a specific keyword what are they looking for? We have different types of search intent:Navigational:
When someone already knows what they are looking for, like a particular brand.
Informative:
When someone has a question and is looking for an answer.
Commercial:
When someone is about to buy something but isn’t sure yet, they need to know more about the product.
Transactional:
When someone is looking for something he wants to buy.
How to avoid the keyword cannibalization
The keyword cannibalization it’s when different pages of your site use the same keyword. But how to avoid this? First of all, it is allowed to use the same keywords if they have different search intent. If you have multiple pages with the same primary keyword and with the same search intent you need to use the canonical tag to indicate to google the page you want to rank instead of the others. (the canonical tag is a snippet code inserted in the head of the page, to let Google know which version of the page is the main one and that should be indexed. It is generally used if you have multiple pages that are the same or similar to each other. It is good practice to place this tag on all versions of the page, and to always indicate the link to the main one). Not sure if you have chosen the same keywords for different pages? No problem just write on google the site url and the primary keyword, and if more than one page comes out then the phenomenon of keyword cannibalization is taking place.
Conclusion
In recent years the market has become increasingly crowded and it has become more difficult to rank. In general, it takes about 1 or 2 years to be able to reach the first page of the search. It’s very important to do a correct keyword research and competitor analysis but never forget that Google consider also the value we are giving to our target users with our content. We need to create valuable content and also use SEO strategies to be able to have results. At the start, it can be hard, but with time it will become easier and easier to do all these steps, you’ll do them naturally so don’t worry. Remember also to persevere and never give up because your efforts will pay off. #seo #digitalmarketing #keywordresearch- 2 July 2022
- Keyword research, SEO
Hey guys! I'm Florinda Arnese, the founder of Web Marketing Edu, and a digital marketing blogger. I'm here to help you take your digital marketing skills to the next level. I'll teach you step by step the best tactics, secrets and strategies to grow your online business You will learn about SEO, SEM, social media, DEM, copywriting, blogging, website creation and much more!
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