DIGITAL MARKETING JOBS 2022 Step-by-step guide

Here is a complete guide to digital marketing jobs, including the skills necessary, the best free online courses, and salary information.

Our next step will be to identify the best way how to write your curriculum and find jobs.

Followed by a personal test to find out what digital marketing profession best suits you.

Due to length purposes, in this professions list, we will focus on the most senior position of all the types of digital marketing jobs, the manager position.

(manager>executive>strategist>specialist)

Social media manager:

It’s one of the most sought-after jobs, this is why it has a lot of competition, but only a few have the necessary competencies. As a social media manager, you are responsible for all forms of social media used by the agency in which you work, for creating and implementing the brand’s social media strategy, posting content according to an editorial calendar, building partnerships with other brands, and dealing with customers.

Required skills:

-Social media marketing

-Graphic design and video editing basic knowledge, or knowing how to use tools like Canva that can also be used by non-professionals; 

-Communication;

-Content creation;

-Copywriting;

-Data analysis;

Best free online courses:

-Facebook Blueprint, a free learning center by Meta with a free certification after completing the final exams;

-HubSpot Academy’s Social Media Marketing course with a free final certification;

Salary:

The average salary of Social Media Managers is from $24,000 to $175,000.

Amazing free resources for Social Media Managers by Web Marketing Edu:

–Social Media Marketing Video Course

–10 Social Media Ad Templates

–Be a Social Media Prophet Ebook

–51 Social Media Marketing Methods To Build Your Business Ebook

–Facebook Marketing Ebook

–Facebook Domination Video Course

–Instagram Marketing Video Course + E-book

–8 Secrets To Instagram Success Ebook

–Twitter Traffic Video Course

Content marketing manager:

This role is quite similar to the social media marketing manager. Plus you have to plan, develop, and implement the company’s content strategy, also for blogs and emails, and other channels.

Required skills:

-Social media marketing

-Content creation

-DEM

Best free online courses:

-HubSpot Academy’s Get Certified in Content Marketing course with a free final certification;

-Semrush Content Marketing Fundamentals Course with Ashley Segura with a free certification after passing the final exam; 

Salary:

The average salary of Content Marketing Managers is from $65,624 to $80,188.

Amazing free resources for Content Marketing Managers by Web Marketing Edu:

–Content Marketing Formula Ebook

–Content Marketing Blueprint AudioBook and Ebook

–40 Simple Hacks For Creating Content People Love To Read Ebook

Product marketing manager:

You are responsible for the production of a product, for its marketing, for its sale, for communicating the benefits of the product to the outside world as well as identifying new markets for the product.

Required skills:

-Marketing research

-Branding

-Social media marketing

-Digital Ads

Best free online courses:

-Great Learning’s Product Management course with a free final certification;

Salary:

The average salary for Product Marketing Managers is from $120,703 to $154,873.

Amazing free resources for Product Marketing Managers by Web Marketing Edu:

–Product Launching Video Course + E-book

–Complete Concise Product Funnel Launch Audio Course

–11 Must-Know Product Launch Tips Ebook

Digital PR Manager:

Your responsibility is to create strong digital relationships between brands, influencers, and journalists that benefit both parties, in order to develop brand awareness.

Required skills:

-Communication

-Social media marketing

-Link building

Best free online courses:

-Oxford Home Study Centre’s Public Relations course with a free final certification;

Salary:

The average salary of Public Relations Managers (PR Managers) is from $45,000 to $187,200.

Amazing free resources for Digital PR Managers by Web Marketing Edu:

–7 Keys To a Building a Powerful Personal Brand Ebook

Growth Marketing Manager:

This is a new type of marketing figure. In this role, your primary responsibility is to optimize the company’s business funnels. This is done through data analysis and various tests, such as the A/B Test.

Required skills:

-Acquisition marketing

-Funnels creation

-CRO

Best free online courses:

-HubSpot Academy’s Content Strategy and Course and Conversational Growth Strategy Course, both with free final certifications.

Salary:

The average salary of Growth Marketing Managers is from $65,100 to $187,200.

Paid advertising manager:

You have to manage, create and optimize strategies for Google Ads, Bing, and other search engine and social media platforms, and also need to monitor the KPIs and analytics.

Required skills:

-Communication

-Marketing

-Digital paid ads

-Data analysis

Best free online courses:

-Simplilearn’s Introduction to Paid Media Marketing course with a free final certification;

Salary:

The average salary for Advertising Managers is from $90,479 to $124,301.

Amazing free resources for Paid Advertising Managers by Web Marketing Edu:

–Search Ads Secrets Video Course

–Microsoft Ads Training Kit Upgrade Package Video Course

–Microsoft Ads Training Kit Video Course

–Google Ads Video Course + E-book

Account-based marketing manager:

You have to work closely with the marketing and sales teams to identify and reach out to specific accounts within a market, trying to turn them into customers. It’s part of B2B marketing.

Required skills:

-Communication

-Copywriting

-B2B Marketing

-Teamwork

-CRM

-ABM tools knowledge

Best free online courses:

-Alison’s Understanding B2B Business Development and Sales course with a free certification if you pass the final exam.

Salary:

The average Account Based Marketing Managers salary is from $95,366 to $121,176.

Virtual Events Marketing Manager:

You must develop and execute a promotion plan for virtual events such as webinars, live events, and virtual life events. It’s important to identify the right target audience; then you have to create content that creates hype for the event like email campaigns and social media content and organize the virtual event structure.

Best free online courses:

-Eventbrite’s Event Marketing Course with a free final certification;

Salary:

The average salary of Events Marketing Managers is from $36,026 to $92,000.

Customer marketing manager:

By using positive testimonials, references, etc., you have to increase customer loyalty and retention, as well as grow the number of customers. Additionally, you will need to target the most satisfied customers and try upselling and cross-selling, as well as try to reclaim at-risk customers.

Required skills:

-Communication

-Marketing

-Social media marketing

-DEM

Best free online courses:

-HubSpot Academy’s Inbound Marketing Lesson: Getting Started with Customer Marketing course with a free final certification.

Salary:

The average salary of Customer marketing managers is from $63,755 to $87,936.

Amazing free resources for Customer Marketing Managers by Web Marketing Edu:

–7 Proven Keys To Persuade Customers To Buy Your Backend Or Upsell Offer Ebook

SEO Manager:

Your responsibilities include creating and executing on-page and off-page SEO strategies. Also, you have to create SEO-optimized content, build relationships with other trusted sites to link back to the agency site, do technical SEO optimization, and monitor traffic with Google Analytics and Search Console.

Required skills:

-SEO

-Communication

-Copywriting

-A bit of Html and CSS knowledge (sometimes required)

Best free online courses:

-Simplilearn’s Advanced Search Engine Optimization (SEO) Program course with a free final certification;

-HubSpot Academy’s SEO Certification Course with a free final certification;

-Ahrefs’ SEO Training Course: Learn How to Get Organic Traffic From Search course;

-Great Learning’s SEO for Beginners course with a free final certification;

Salary:

The average salary for Search Engine Optimization (SEO) Managers is from $78,565 to $102,920.

Amazing free resources for Seo Managers by Web Marketing Edu:

–Best practices for keyword search for SEO, a step-by-step guide for keyword research

–10 Ways To Increase Your Search Engine Rankings Ebook

Community manager:

You are responsible for creating and managing online communities, forums, and groups. You also have to grow the group and improve cohesion among the members.

Required skills:

-Communication

-Content creation

-Social media marketing

-Customer care

Best free online courses:

-Meta’s Community Manager Online Course with a free certification after passing the final exam.

Salary:

The average salary of Community Managers is from $31,000 to $160,000.

Affiliate Program Manager:

By identifying influencers and important figures in the same niche, you have to set up an affiliate program whereby the chosen figures will sponsor products and earn a profit.

Required skills:

-Communication

-DEM

-Social media marketing

-Affiliate platforms knowledge, like Clickbank

Best free online courses:

-Digital Marketing University’s Affiliate Program Management 101 course;

Salary:

The average salary of Affiliate Marketing Managers is from $16,778 to $442,605.

Amazing free resources for Affiliate Program Managers by Web Marketing Edu:

–Affiliate Recruiting Video Course

–Affiliate PDF Brander Sofware

–Affiliate Page Brander Sofware

–Affiliate Marketing Guide To Getting Profits Ebook

Email marketing manager:

You need to develop email content such as newsletters, retention emails, promotional emails, and acquisition emails. Software and tools automate some of the processes like Active Campaign.

Required skills:

-Communication

-Copywriting

-DEM

-Content creation

-A bit of graphic design

-Email marketing automation tools knowledge

Best online free courses:

-HubSpot Academy’s Email Marketing Course: Get Certified in Email Marketing with a free

final certification; 

-Simplilearn’s Advanced Email Marketing course with a free final certification;

Salary:

The average salary for Email Marketing Managers is from $73,565 to $96,370.

Amazing free resources for Email Marketing Managers by Web Marketing Edu:

–Top Email Marketers Secrets Video Course

–How To Write Must-Read Engaging Emails Audio Course

–How To Write a Powerful Daily Email Audio Course

–21 Email Marketing Hacks AudioBook and Ebook

–7 Ways To Get More Email Subscribers Fast Ebook

E-commerce manager:

As this role involves selling products and services from an e-commerce company, you have to decide what products and services to sell online, also how and what channels utilize. As an eCommerce manager, you must be primarily focused on conversion, which involves attracting visitors with web marketing campaigns and then also tracking sales and performance indicators to improve the performance.

Required skills:

-E-commerce platforms

-Website creation and design

-Digital ads

-CRO

-Marketing

-Market research

-Data analysis

Best free online courses:

-HubSpot Academy’s Ecommerce Marketing Training Course: Learn How to Use Ecommerce to Attract, Convert, and Delight More Customers, with free final certification

Salary:

The average salary for eCommerce Managers is from $34,770 to $169,940.

Amazing free resources for Ecommerce Marketing Managers by Web Marketing Edu:

–Ecommerce Business Video Course

How to write the best curriculum vitae:

The dimensions:

Usually, for the United States, they are 8.5 × 11 cm, while for Europe they are 21 × 29.7 cm.

The format:

Usually, a .doc format is the best format for a CV, unless the agency you are interested in requires a different one. In most cases, the .doc format is preferred because ATS (Applicant Tracking System) is often used in agencies. This software analyzes automatically each CV, this is why it’s important to have a perfect scannable curriculum.

The keywords:

In order to be scanned by an ATS, your curriculum must include the keywords from the job advertisement you are interested in. You will be discarded immediately if you do not have the right keywords, so be careful in choosing the best keywords. To make this easier, you can try some software that finds keywords for you, such as Jobscan.

The length:

You should not exceed two pages in length, if you have a lot to say, try to be concise and focus on the position you are applying for.

The font:

Use a classic font to make it easier for the ATS to read it like Arial or Calibri.

Where to write the CV:

You can create your curriculum with Word or with free online tools like Cvmarker or Resume Genius.

The structure:

-At the top of the page you should add your contact information (Your name, number, email, Linkedin profile if you have one, and/or your personal website)

-Your photo is facultative unless required. The photo should be at least HD and professional.

-For the introduction, you have two choices: adding a CV objective or a CV summary. 

The CV objective summarizes your work experiences, skills, and qualifications. 

The CV summary highlights the most important achievements in your career, so this is why usually only people with a high-powered career use this type of introduction.

-Then add your work experiences in detail. For each job you have to add the name of the company you worked for, your job title or position, the date of start, and of the end. You should then list all the work you have done for the company and what you have accomplished.

-Now add your education section. Add the name of your school and/or university, the date of start and of end, and your degree, or degrees if you have more than one.

-Then you should write your hard skills, I recommend you to focus on the skills needed for the job role you are applying to. Just right under that add your soft skills, and if you like, also some of your hobbies.

-Then we have the language section where you need to list all the languages you speak and what level of proficiency you have for each of them.

How to find job advertisements:

There are plenty of sites that are full of agencies that are searching for someone new to add to their team.

On Linkedin, which is a professional social network, you can find new job advertisements every day. You can apply, or contact the company directly, but consider also filling out your Linkedin profile, so you will stand out more. If you select the option in the Linkedin settings, you can even receive everyday email alerts for newly published job advertising.

Indeed is the largest job website in the whole world. Here you won’t have a personal profile but you can reach out to the agency you want to work with or search based on the job role you want to adopt. You don’t even need to create an account, but if you do, you will also receive email alerts for new jobs. 

Glassdoor is also a very big website that has been around for many years. You can have your personal profile like on Linkedin, upload your CV and sign up for email alerts.

Flexjobs is perfect for people who want to work from home. It’s the bigger site for remote working. Unfortunately is not free and it costs around 9 dollars per week, but if you are struggling to find a remote job I think the cost it’s worth it.

Conclusion:

As you can see, the digital marketing world provides unlimited employment opportunities and new digital jobs are created every year. Don’t feel discouraged if you still didn’t find your dream job, it can take time, just follow our tips, be determined and you will find it soon. If you still don’t know what kind of digital marketing job is right for you, try this test, and let’s see what is the best path for you!

Faqs:

What qualifications do you need for digital marketing?

You don’t need a specific degree or any certifications for digital marketing. Companies simply want someone who is capable to do his job and determined to learn something new every day. If you need courses to learn about digital marketing, choose the one that seems most complete but forget about certifications, they are not necessary.

Is digital marketing well paid?

Digital marketing income is very varied and depends on various factors such as: where you work, what type of work you do, your level of experience, and consequently the type of position you hold. In general, the minimum salary is around $15,000 per year and you can get to earn over $200,000 or more.