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Keyword Research With AI (Chat GPT) 2023

keyword research with ai

Today we are going to talk about a new and super effective way of doing keyword research with AI (Chat GPT) for SEO totally for free.

The world is talking about how AI and especially Chat GPT will destroy search engine optimization. However, we cannot know what is in store for us in the future, so instead of getting desperate, why don’t we try using it to our advantage?

“I have learned more from my enemies than from my friends.” – Edgar Allan Poe once said, and I will prove that today.

Let’s get right to the point.

What is Keyword Research?

In keyword research, keywords are chosen based on factors such as their search volume and difficulty to rank, so basically their competition.

keywords are chosen based on search volume and competition

We have 2 types of keywords:

  • Short-tail keywords contain only one or two words;
  • Long-tail keywords contain more than two words.

a description of long-tail keywords and long-tail keywords

In general, short-tail keywords are more competitive, but have a higher search volume, while long-tail keywords are less competitive, but have a lower search volume.

Using long-tail keywords is always recommended since ranking for short-tail keywords is almost impossible unless it is a unique instance with low competition.


explaining short-tail and long-tail keywords

Chat GPT not only is useful for producing content, like everyone is using it for, but also for keyword research.

Let’s see how to do it.

Keyword Research with Chat GPT AI

First, let’s go to the ChatGpt3 interface.

chat gpt interface

Let’s decide on a topic related to your niche. For example, my niche is Digital Marketing, so let’s ask ChatGpt3 AI to write a list of 10 topics related to digital marketing, obviously if you want you can get a list of whatever length you prefer.

list of 10 topics related to digital marketing created by ai

Now let’s choose one for example SEO.

Let’s ask for another list, this time a list of 100 long-tail keywords related to SEO.

asking chat gpt to create a list of long-tail keywords

Let’s ask ChatGpt3 to create a table where to add the user search intent next to each keyword.

chat gpt creating a table with long-tail keywords and search intent

Now we have a huge list of long-tail keywords with their search intent. 

Create a sheet and paste this table provided by Chat GPT.

It’s time to find out their search volume.

Using Google Keyword Planner to check the search volume

Let’s go to Google Keyword Planner, and click on get Search volume and forecasts;

google keyword planner interface

Paste all the long-tail keywords provided by the AI, and click on get started.

analyzing keywords with google planner

Now we can see their search volume and simply copy and paste it into a third column of the sheet.

creating a sheet and categorizing keywords

Now let’s pretend we need to write a blog post.

We can use this list to find the primary keyword to use for the post.

Let’s choose one with a good amount of search volume in this example we will use SEO for non-profits.

Competitor research on Google

Now we have to do competitor research to see if we have some chance of ranking.

The first thing to do is to search for this keyword on Google.

Let’s copy on a sheet the first 10 results of the SERP, which are the more important ones to study, to know what needs to rank on the first page.

competitors websites

We need to look at these factors: Domain and Page Authority, Backlinks, Content-Length, Page Speed, Keyword Density, and Domain Age. You can use our free SEO tools to check these factors.

Ranking Factors

I’ll briefly explain each of the factors I’ve mentioned:

Domain authority is a third-party metric that evaluates the possibility of a domain to rank, with a score that goes from 0 to 100.

The same is for page authority but instead of considering the whole domain, it considers a specific web page.

Backlinks are links from one website to another, links from high domain and page authority websites to yours can increase your authority and so can help you rank on search results.

Content length is simply the length of the content on a web page. It’s important to write a long type of content to rank, especially on Google.

Page speed is an important factor in ranking, so make sure your website is loading fast.

Keyword density is the percentage of the presence of keywords in certain content.

Domain age is how old is your domain, it’s not so much of a great ranking factor but Google tends to trust a little more old domains

Let’s create columns for each of the factors to check:

ranking factors on a sheet

Then let’s check all the competitors’ ranking factors:

Check Domain Authority here

Check Page Authority here

Check Backlinks here

Check Content-Length here

Check Page Speed here

Check Keyword Density here

Let’s copy and paste all the results on the sheet. Do this process for each of the SERP competitors.


In the end, let’s simply do an average of all the results.

For example, if you want to do the average of Domain Authority you need to sum all the competitors’ Domain Authorities and divide the results by 10, do this process for all the ranking factors.

The results are what you should try to reach to be able to rank for that keyword.

If your domain and page authority are lower you should try to increase them, the same goes for the number of backlinks and page speed, then you should try to write content with the same length as your competitors and with a similar keyword density.

For the domain age, you can’t do much about it, if the ranking domains are quite old you should try to have greater results in comparison to them in the other aspects of SEO.

I hope that you’ve found this post about Keyword Research With AI helpful and that you’ve learned something new and useful.

If you want to see this process more practically check this video

Hey guys! I'm Florinda Arnese, the founder of Web Marketing Edu, and a digital marketing blogger. I'm here to help you take your digital marketing skills to the next level. I'll teach you step by step the best tactics, secrets and strategies to grow your online business You will learn about SEO, SEM, social media, DEM, copywriting, blogging, website creation and much more! 

Leave a Comment

  1. Hi Bro Thanks Forever You

  2. Very very good and very helpful article.

  3. Very good and very helpful article. I

  4. Pingback: AI-Powered Keyword Research with Chat GPT3 - My Small Tools

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