Home » Senza categoria » Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
- 17 April 2014
- Senza categoria
Hey guys! I'm Florinda Arnese, the founder of Web Marketing Edu, and a digital marketing blogger. I'm here to help you take your digital marketing skills to the next level. I'll teach you step by step the best tactics, secrets and strategies to grow your online business You will learn about SEO, SEM, social media, DEM, copywriting, blogging, website creation and much more!
No Comments
More from Web Marketing EDU
See all posts
How to Avoid Plagiarism with AI (ChatGPT) - The Final Solution to…
Make Money Online With No Content - Creating a Tools Website Using…
Keyword Research With AI (Chat GPT) 2023 Today we are going to…
+160 Top free profile creation sites list high PR and DA [do-follow…
How many backlinks per day is safe in the eyes of Google?…
+750 high DA and Do follow list of backlinks (Rank your website…
How to Get Followers on Twitch 2022 Twitch is the world's biggest…
What is growth marketing? Often called growth hacking, growth marketing is a…