Home » Senza categoria » The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
- 17 April 2014
- Senza categoria
Hey guys! I'm Florinda Arnese, the founder of Web Marketing Edu, and a digital marketing blogger. I'm here to help you take your digital marketing skills to the next level. I'll teach you step by step the best tactics, secrets and strategies to grow your online business You will learn about SEO, SEM, social media, DEM, copywriting, blogging, website creation and much more!
No Comments
More from Web Marketing EDU
See all posts
How to Avoid Plagiarism with AI (ChatGPT) - The Final Solution to…
Make Money Online With No Content - Creating a Tools Website Using…
Keyword Research With AI (Chat GPT) 2023 Today we are going to…
+160 Top free profile creation sites list high PR and DA [do-follow…
How many backlinks per day is safe in the eyes of Google?…
+750 high DA and Do follow list of backlinks (Rank your website…
How to Get Followers on Twitch 2022 Twitch is the world's biggest…
What is growth marketing? Often called growth hacking, growth marketing is a…