Ultimate SEO Checklist

(Google Analytics is a free web analytics service where website traffic is tracked and reported. It shows you how many people visit your site, where they are from, and what they do on the site. This information can help you understand your website's performance and improve it to increase traffic. To connect Google Analytics to a website, you will need to sign up for a Google Analytics account and obtain a tracking code. Once you have the tracking code, you can add it to your website by inserting it into the header section of your website's HTML code)

(Google Search Console is a free web service provided by Google where you can check your website’s performance on Google Search, you can also submit a Sitemap, see how Google crawls and indexes your website, receive notifications of security issues or spam, and see what queries are driving traffic to your site. To connect Google Search Console to a website, you will need to sign up for a Google Search Console account and verify that you own the website. This is done by proving ownership of the website through one of several methods, such as adding a unique HTML file to your website or linking to your Google Analytics account)

(Keyword research is the process of finding words and phrases that people search online related to your niche. It’s important to find keywords with a good amount of Search Volume and Low Competition. You can easily do that with many free tools online such as Google Keyword Planner)

(With Competitor Research you study the characteristics of who’s already ranking for a specific keyword. It’s important to check these factors: Domain Authority, Page Authority, Number of Backlinks, Content-Lenght, Domain Age, Keyword Density, Primary Keyword Position and try to emulate the results of your competitors, you can easily check these factors on our website by going to Resources and then to Free Digital Marketing Tools)

(Headings are HTML elements that are used to structure and organize content on a web page. They are denoted by different heading levels with H1 being the most important and H6 being the least important. The H1 tag (also called title tag) specifies the title of the web page, it is also the first thing that users see when they encounter a page in the search results, it should be no longer than 60 characters and contain your primary keyword)

(A meta description is an HTML element that provides a brief summary of a web page's content. It is displayed in the Search Engine Results Pages below the page's Title and URL. It should be no longer than 160 characters, it should include your primary keyword, and it’s important to add a call to action to increase CTR (Click Through Rate)

(Alt tags, or "alternative text," are an HTML attribute that is used to describe the content of an image on a web page for Search Engines. It’s important to make them more descriptive as possible and they should include your primary and secondary keywords)

(A URL is the web address of a specific page on a website, they provide context to Search Engines about the content of a page. To optimize a URL you need to separate words with hyphens, avoid special characters that can cause problems sometimes, make it descriptive and simple, and add your primary keyword to it)

(Breadcrumbs are a navigation aid that is used to indicate the current page's location within a website's hierarchy. They are typically displayed at the top of a web page, they can be useful for both users and Search Engines, as they provide context about the current page's location within the website and can help to improve the website's navigation. You can add Breadcrumbs easily with many Wordpress plugins like Breadcrumb NavXT and Yoast SEO)

(Optimizing images involves making sure that the images on your website are properly labeled with a descriptive name, are small in size, and are file types like JPEG, PNG, GIF or WEBP)

(FAQs are frequently asked questions, adding a FAQ section on a blog post can help improve the SEO by providing additional content for Search Engines to crawl and index but also can make it easier for readers to find the information they are looking for)

(Internal links are links that point to other pages within the same website. They are used to navigate between pages on the website and to help search engines understand the hierarchy and structure of the website. They can be useful for SEO by passing link equity or link juice from one of your pages to another one of your pages)

(SSL is a protocol used to encrypt data that is transmitted between the server and the client, protecting it from being intercepted and read by third parties. When a website is using SSL, the URL will typically start with "https" instead of "http". There are many companies that offer SSL certificates, such as Comodo, Symantec, and GoDaddy)

(A Sitemap is a file that lists all the pages on a website. It’s used to help search engines discover and crawl the pages on a website. Sitemaps are written in a special format called XML (Extensible Markup Language), which is a markup language used to structure and organize data. To create it you can use a our Free Sitemap Generator Tool by going to Resources and Free Digital Marketing Tools, and then you have to submit it to Google on Google Search Console)

(A Robots.txt file is a text file that webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website.it's important because it allows webmasters to prevent search engines from crawl or indexing certain pages of their website. You can simply create it with our free Robots.txt Generator by going to Resources and then to Free Digital Marketing Tools, and place it on the root directory of the website)

(A 404 page is a web page that is displayed when a user tries to access a page that does not exist on a website. By providing a customized 404 page, you can help guide the user back to a page on your website)

(Redirects are used to send users and search engines to a different URL than the one they originally requested. The most common one is 301 redirect that is a permanent redirect. There are many plugins available for WordPress that allow you to manage redirects on your website like "Redirection" and "Safe Redirect Manager" )

(Indexing is the process that search engines use to discover and add pages from the web to their search index so that they can appear in search results. To check if a page is indexed on Google you can write site: and the URL of the page on Google Search bar and if you can see the page on search results that means it's indexed. If it's not indexed you can ask to index it on Google Search Console)

(Keyword Cannibalization occurs when multiple pages on a website are targeting the same keyword so they become "competitors". When multiple pages are competing for the same keyword, it can be difficult for the search engine to know which one should rank so they all rank poorly)

(A Canonical URL is the preferred version of a web page that you want search engines to index. It's used when you have multiple versions of a page, for example if you have a t-shirt online store with a t-shirt that has multiple colors and it has different pages for each different color. To specify the canonical URL for a page, you can use the rel="canonical" link element in the head section of the HTML code)

(Hreflang is an HTML attribute that indicates to search engines the language and intended geographical audience of a webpage. The Hreflang attribute is added to the head section of the HTML code of a webpage)

(To make a website responsive it should have a separate web design for mobile with large buttons and big fonts. To check if your website is mobile-friendly you can use Google's Mobile-Friendly Test)

(To optimize the page speed of a website you have to compress large files, use small size images, minimize Javascript and CSS and use a fast hosting. Page Speed is a ranking factor so is important to optimize it to rank well)

(Structured Data provides information about a webpage and classifies the page content for search engines. They can make search engines add rich snippets in search results like ratings, prices etc. that can improve CTR. You can use the Google Structured Data Markup Helper to add it to your website)

(Backlinks are links from one website to another. Links from High-authority websites can improve a lot your rankings. Make sure you have High-Quality Backlinks by checking their Domain and Page Authority. Make sure to have various Anchor Texts to make the link profile look more natural. You can check Backlinks with our Free Backlinks Checker by going to Resources and to Free Tools)

(It's important to check the Backlinks of your Ranking Competitors to try to obtain the same links they have to boost your rankings. Be sure to get only High-quality Backlinks)

(Toxic links are Backlinks that can penalize your website and rankings because they are bad quality and Google doesn't like those kinds of links. It's important to identify them, you can check their Domain and Page Authority Score and if it's less than 20, then you can go to Google Search Console and upload a Disavow File to make Google remove them)

(One way to get backlinks for your website is through guest posting on other relevant websites, or you can get backlinks through profile sites, this involves creating profiles on different websites (such as social media or forums) and including a link to your website in your profile. There are many free backlinks list available online, where you can find a lot of high authority websites to get a link from. Or you can also use a backlinking software, but be sure to get a software that creates only high authority backlinks.)