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What are backlinks in SEO?

what are backlinks

Backlinks, also known as inbound links or external links, are hyperlinks from web pages to another. In SEO, backlinks play an important role in improving a website’s search engine ranking.

These links are considered as a vote of confidence by search engines that the content on your website is valuable and relevant to the users.

If a website has more backlinks from other reputable websites, it indicates to the search engine that the website is a credible source of information because authority website are vouching to yours.

It is also important to note that not all backlinks are created equal.

The quality of the backlink depends on the source of the link, anchor text, and relevance.

For example, if a page on your website receives a backlink from another website that is relevant to the piece of content on that page, search engines will deem it as a good backlink.

Overall, backlinks are an essential aspect of SEO, as they can greatly impact the organic visibility of your website in search engine results. 

Why are backlinks important for SEO?

Backlinks are an essential aspect of any website, and they play a vital role in improving a website’s visibility on search engines and for SEO.

A backlink is a link that directs users from one website to another, and it acts as a signal to search engines that other websites recognize the importance and value of the content on your website.

Search engines take these signals seriously, and having a large number of good backlinks can positively impact the ranking of your website on search engine result pages (SERPs).

In simple terms, search engines consider quality backlinks as votes of confidence from other websites.

The more votes your website receives, the more authoritative it becomes in the eyes of the search engine.

Backlinks also help search engines determine how relevant a website is to a particular topic, and they can help your website rank higher for a target keyword.

Apart from improving ranking on SERPs, backlinks can drive referral traffic to your website. If a high-authority website links to your site, the chances are that their users will follow the link to your site and become new visitors.

In summary, backlinks are essential in boosting a website’s online visibility, ranking, and traffic, making backlinks important for any website that wants to rank high on search engines. 

How Do I Get Backlinks?

There are many ways to get backlinks to your site. Here are some strategies you can use:

  1. Create quality content that people will want to link to naturally.
  2. Reach out to other site’s owners and ask for a backlink.
  3. Guest post on other websites and include a link back to your site in your author bio or within the content.
  4. Use social media to share your content and encourage others to link to it.
  5. Participate in online forums and link back to your site in your signature or when relevant to the discussion.
  6. Conduct original research or create a useful tool or resource that others will want to link to.
  7. Use good quality backlink softwares and backlink generators.

It’s important to note that link-building takes time and effort.

It’s not a quick fix for SEO, and it’s important to focus on building high-quality links rather than trying to get as many links as possible.

What Makes a Good Backlink?

A good backlink is a link from a high-quality website that is relevant to your content.

Here are some factors to consider when evaluating the quality of a backlink:

  1. Domain and page authority: The higher the domain and page authority of the linking website, the more valuable the backlink. You can check these metrics with our Free Domain Authority Checker and our Free Page Authority Checker.
  2. Relevance: The more relevant the linking website is to your content, the more valuable the backlink.
  3. Anchor text: The text used to link to your website should be relevant to the content on the page and should not be over-optimized with keyword-rich anchor text.
  4. Follow vs. no-follow: A follow link is a backlink that passes link equity to your site, while a no-follow link does not. While follow links are more valuable, a mix of both is natural and important.
  5. Context: The backlink should be placed within the context of the content and should make sense in relation to the surrounding text.

Overall, a good backlink is one that provides value to the user and is earned through high-quality content and relationships with other site owners.

What Kinds of Backlinks Should You Avoid?

Not all backlinks are created equal. Here are some types of backlinks that you should avoid:

  1. Spammy backlinks: These are low-quality links from irrelevant or spammy websites that can harm your site’s reputation and SEO.
  2. Paid backlinks: These are links that are bought or sold, avoid them unless you are sure to get quality links.
  3. Irrelevant backlinks: Backlinks that are not relevant to your content or website are not valuable and can harm your SEO efforts.
  4. Sitewide links: These are links that appear on every page of a website, which can look like spam to search engines.

It’s important to focus on high-quality link building, relevant backlinks rather than trying to get as many links as possible.

How to Remove Bad Backlinks?

Removing bad backlinks is an essential step towards improving the health of your website’s SEO.

One way to do this is to first use a bad backlink checkerto identify links that are negatively affecting your site’s reputation. 

Backlinks from many low-quality websites, such as link farms or spam sites, are considered bad backlinks and can harm your website’s ranking.

If you find these kinds of links, you should use Google’s disavow tool to let Google know you do not want them to count towards your website’s ranking.

To create a disavow file to submit to Google you need to create a new file with “domain:example.com” on the first line. Add each bad backlink, one per line, with “disavow:” before the URL. Save the file as a .txt file in UTF-8 or 7-bit ASCII format.

To make the process easier and faster you can use a Disavow File Generator.

Removing bad backlinks is essential because they can send a signal to Google that your website is spammy or untrustworthy, which can negatively impact your website’s ranking.

How Does Google’s Algorithms Favor Backlinks?

Google’s algorithm favors backlinks in a number of ways.

First, it considers the number of backlinks a site has. Websites with more backlinks from high-quality sources are considered more authoritative and receive a higher ranking in search results.

Additionally, Google looks at the quality of the backlinks. If a website has many backlinks from spammy sources, it is likely to receive a lower ranking in search results.

On the other hand, if a website has high-quality backlinks from authoritative sources, it is likely to receive a higher ranking in organic search results.

Google also looks at the relevance of the content on the linking website. If a website links to another site that has content that is relevant to its own content, it is considered a valuable backlink.

For example, a website that sells pet supplies would receive a valuable backlink from a website that publishes pet care articles.

Tools to Help with Building Backlinks

There are many tools available to help you with link-building. Some of the most popular tools include:

  1. Money Robot: This is one of the most famous SEO automation tool designed to publish your content and backlinks to thousands of websites.
  2. RankerX: It’s a great tool that can create for you thousands of accounts of authority websites automatically.
  3. Ahrefs: This tool allows you to analyze your website’s backlink profile and identify opportunities for improvement.
  4. Moz Link Explorer: It is a powerful tool that allows you to see who is linking to your website and analyze the quality of those links.
  5. SEMrush: It is an all-in-one Search engine optimization or SEO tool that includes a backlink analysis tool.
  6. Majestic: It is a backlink analysis tool that allows you to see who is linking to your website and analyze the quality of those links.
  7. BuzzStream: It is a tool that helps you manage your outreach efforts and build relationships with other websites in your industry.
  8. Our Free Backlink Generator and ourFree Youtube Backlink Generator.

9 Best Types of Backlinks

  • Editorial backlinks: These are links that are naturally included in content by website owners or bloggers who find your content valuable.
  • Guest blogging: Writing articles for other websites can help you build backlinks and establish relationships with other website owners.
  • Broken link building: This involves finding broken links on other websites and suggesting your own content as a replacement.
  • Social media: Sharing your content on social media platforms can help you build backlinks from other websites and increase traffic to your site.
  • Resource page links: Many websites have resource pages that link to helpful content. Identifying these pages and suggesting your own content can help you build backlinks.
  • Testimonials: Providing testimonials to other websites can result in backlinks to your own website.
  • Infographics: Creating infographics that other websites find valuable can result in backlinks to your own website.
  • Directory links: Submitting your website to directories can help you build backlinks.
  • Interviews: Being interviewed by other websites or bloggers can result in backlinks to your own website.


In conclusion, backlinks play a crucial role in improving a website’s SEO and online visibility.

Quality backlinks from high-authority websites can positively impact a website’s ranking and drive referral traffic.

It’s important to focus on building high-quality and relevant backlinks rather than trying to get as many links as possible.

Additionally, removing bad backlinks is essential to maintain a healthy backlink profile and prevent negative impact on SEO.

There are various tools and strategies available for building and evaluating backlinks.

Overall, incorporating backlink building into your SEO strategy can greatly benefit your website’s organic visibility and success.

Hey guys! I'm Florinda Arnese, the founder of Web Marketing Edu, and a digital marketing blogger. I'm here to help you take your digital marketing skills to the next level. I'll teach you step by step the best tactics, secrets and strategies to grow your online business You will learn about SEO, SEM, social media, DEM, copywriting, blogging, website creation and much more! 

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